Michael Schmidt
michael.schmidt@ela-container.com
Our anniversary campaign "Innovative, skilled and dedicated" was awarded the Red Dot Award 2022. The 30-part video series, in which the people at ELA are in the spotlight, convinced the international jury of experts in the category "Brands & Communication Design".
By receiving the Red Dot Award 2022, the campaign celebrating ELA's 50th anniversary is one of the most outstanding and creative in its category.
Under the theme "Innovative, skilled and dedicated since 1972", around 30 team members give an insight into their work and personal stories in short video portraits. From the engineer with a green thumb, the controller with wanderlust or the driver with his own style - each tells of his own experiences with ELA and takes the viewer through his everyday life.
The video series can be viewed on the anniversary website 50years.ela-container.com.
The campaign was created in cooperation with schmitz Visuelle Kommunikation from Wuppertal.
In 2020, ELA Container already won a Red Dot Award for its new brand identity. The winning label for high design quality has an international reputation and is present in all important markets. A jury of international design experts evaluated several thousand submitted projects again this year. The Red Dot Award is one of the largest design competitions in the world.
Since October, all award-winning brands and communication designs can be seen in the online exhibition on the Red Dot website.